Frequently Asked Questions
Answers to common questions about how Borness works, what it costs, and what you can expect as a user. If you don't find what you're looking for here, get in touch via our contact page.
What is Borness?
Borness is a platform that combines AI-driven data analysis with a zero-fee trading structure, built to help UK investors review information and make more informed decisions. It is designed as a decision-support tool rather than a substitute for independent judgement.
Who is Borness intended for?
Borness is built for individual investors in the UK who want structured data analysis alongside their own research. It is suited to users who are comfortable reviewing information and making their own decisions, rather than those seeking personalised financial advice.
How does the zero-fee structure work?
Our platform is structured so that standard trading activity does not carry the typical commission fees charged by many traditional providers. Specific terms, any applicable charges for optional features, and full conditions are outlined during onboarding and in our account documentation.
Is Borness regulated financial advice?
No. Borness provides data analysis and informational tools to support your own decision-making. It does not provide personalised financial advice, and nothing on this site should be interpreted as a recommendation to buy, sell, or hold any particular investment.
How does the AI analysis work?
The platform processes available market and account data using automated models to surface patterns, summaries, and structured insights. These outputs are intended to inform your own review process; they do not guarantee outcomes and should be considered alongside your own research.
Do I need investing experience to use the platform?
Borness is designed to be approachable for people with varying levels of experience. That said, investing involves risk, and we recommend taking time to understand how the platform's tools and reports work before relying on them for decisions.
What are the risks involved?
As with any form of investing, the value of investments can rise and fall, and you may get back less than you put in. AI-driven analysis can help organise and interpret data, but it cannot eliminate market risk or guarantee future performance.
How do I get started?
You can explore the platform and its features from our homepage. The onboarding process will guide you through account setup and provide the relevant documentation before you begin using any trading or analysis tools.
Can I use Borness on mobile devices?
The platform is built to work across modern browsers on desktop and mobile devices, so you can review data and manage your account without being tied to a single device.
How is my data handled?
We collect and use data as described in our Privacy Policy, which covers what information is gathered, how it's used, and the choices available to you. We encourage you to review it before using the platform.
What happens if I have a problem with my account?
If you run into an issue, the best first step is to reach out through our contact page with details of what you're experiencing so we can look into it.
Where can I read the full terms?
Full details of how the platform operates, including conditions that apply to your use of Borness, are set out in our Terms of Service.